Category: Marketing

By now you should have realized that TikTok has become one of the best platforms to use for influencer marketing. With over 1B monthly users spending an average of 52 mins on the app a day, this proves that there is a huge active audience on there waiting to be reached. The relatable content on the platform makes it the perfect place for influencers to create and share engaging content that motivates their followers to learn more about your brand and products.

Countless brands have already seen success with influencer marketing campaigns on TikTok. Beauty brands like Glossier have TikTok feeds full of IGC posts, many of which have hundreds of thousands of views. They are jumping on viral trends like beauty tutorials and ‘get ready with me’ videos and seeing a lot of success in doing so.

Tips for successful influencer marketing on TikTok

1. Make a plan

It is important to plan well from the outset. Think about your goals and objectives. Are you wanting to increase follower count and brand awareness or are you just focused on increasing sales? 

Once you know your budget it will make it easy to set numerical goals with the help of our free campaign planning tool. All you need to do is put in the amount of influencers you want to work with, your preferred follower count, and select what kind of post you want them to do (e.g. video with swipe up link) and our tool will instantly tell you the cost to you.

Finally, don’t forget to outline all the details of what the product is and what makes it so special, so that influencers have plenty to talk about.

2. Trust the talent

Usually the reason you want to work with an influencer is because you admire what they already do. With this in mind, it is important to trust that the influencer you are working with knows what they are doing and what their audience responds best to. Make sure to give the creator enough freedom to make it their own and allow yourself to be open to suggestions. 

3. Know your audience

When you are planning an influencer marketing campaign on TikTok, make sure you take time to look at what your audience is into and how they interact with the platform. Take note of any viral trends or challenges they are participating in, the type of influencers they follow, and any products they might like to post about.

If they are all obsessing over Julia Fox’s eye makeup, then why not create a challenge to try it for themselves using your products and collaborate with beauty influencers to get it started.

4. Have fun!

TikTok trends are here today and gone tomorrow, so you need to take risks and get involved in the latest trends in order to see success on this platform. Don’t be afraid to make jokes and do something a little different to the norm!

5. Use Outfit to find the best influencers for your brand

There are already over 3M influencers on TikTok if we are counting anyone with over 1K followers, therefore you will probably need some help finding the right influencers for your campaign. Our ‘Discovery’ tool allows you to search for influencers according to their follower count, interests, audience demographics, gender, engagement rate, and more. Using this free planning tool will save you hours scouring the internet for the right fit.

Don’t waste any more time wondering if you should get involved. Start your influencer marketing campaign on TikTok today by signing your brand up to Outfit. It’s free to join and we’ll guide you through the process to ensure you see the best results.

Influencer marketing is one of the most effective ways to create brand awareness but there is often confusion around how much to budget for when planning a campaign. 

This is due to the fact that there are many variables that come into play, such as type of content, how many followers the talent has or their engagement rate. 

Creating your marketing campaign through Outfit simplifies this process. Our platform does all the heavy lifting for you so that you can focus on your overall brand marketing goals in order to get the most out of each campaign. We have standardized pricing that changes based on industry standards and performance metrics of the influencer. Read through below to discover the factors that come into play when determining an accurate campaign budget.

Types of Influencers

There are 4 types of influencers which are broken down into categories based on how many followers they have. 

Nano Influencers (1K-10K)

Micro-Influencers (10K to 100K)

Macro Influencers (100K to 1M)

Mega Influencers (>1M)

We tend to work with Nano and Micro influencers which have a following on the smaller side. This is because their reach and engagement metrics tend to be higher (more on this below) but their overall rate lower, making it the most cost effective choice for an influencer marketing campaign. 

Engagement

Engagement rate is an important metric to factor in when assessing an influencer’s rate. If an influencer has a high engagement rate, their rate is usually higher due to the fact that they have a more engaged audience that’s more likely to generate success for your campaign. 

Type of content

Whether you want the influencer to post on their Instagram grid, create a story or reel or post on multiple channels, all of this comes into play when creating the final quote. The most engaging types of content such as videos usually have a higher rate of engagement as it requires more effort from the influencer. You also should consider whether this is content that is on a story that will expire after 24 hours or a permanent post – both of these things are considered when deciding rate. If an influencer has to keep the post permanently on their feed, the rate is usually going to be higher.

The 2020 Influencer Marketing Outlook report that, the top 5 social media platforms for influencer marketing are as follows: 

Instagram (82%)

YouTube (41%)

TikTok (23%)

Twitter (23%)

Facebook (5%)

Industry Specialization

Depending on which industry the influencer specializes in and how competitive or desirable it is, also plays a part in the rate. For example, often influencers get paid less for campaigns in the fashion industry compared to say a lifestyle company or a financial company. This is due to the fact that high fashion brands are more desirable and everyone wants to work with them. 

Creating a campaign that’s right for your budget

Outfit allows you to customize your search and campaign parameters so that only those that fit within your budget will show up as options for your campaign. We’ll provide you with a quote based on the talent you select and you are able to approve or deny the campaign or go in and make changes as needed. 

The Outfit technology removes the need to go back and forth between agencies and influencers, and instead, the influencer can simply accept or decline the request for the campaign – letting them know upfront how much they will be paid and what is involved.

All of the payment is taken care of through the Outfit platform as well, so that’s one less thing to worry about as well! 

Sign up to Outfit today and explore our Discover Tool, creating your own campaign that fits your budget.