Talent Spotlight: Catarina, aka @wherescatarina

Catarina is a fashion, beauty and lifestyle content creator. She’s worked with Outfit on a variety of campaigns, always producing beautiful and engaging content. Read through below about how she got started as a content creator and what inspires her work. 

Introduce yourself

My name is Catarina, I am a lifestyle creator based out of San Francisco, CA. I’ve been in this industry for over 7 years now. 

During the pandemic I started a small marketing boutique for dental and medical practices, I saw an opportunity where doctors and dentists can learn the value of content and influencers, so that’s grown into working with a network of practices in California.  

How did you get into content creation/influencer marketing?

I started with my travel blog Wheres Catarina using it as an outlet where I can share my experiences with others alike. Traveling from country to country, uploading my photos into instagram back then when it was just a photo platform. I started receiving emails from tourism boards and hotels interested in working together that turned into many years as a travel blogger and has now transitioned over into the beauty and fashion creative space. 

What inspires you in your work?

Dreams, I’m talking about the kind of dreams that people work towards in their life. Travel and careers and homes and creating things – seeing my community go after their dreams is inspiring.

That feeling of possibility not just for me but what I’m creating that makes something achievable, likely, or probable for my community. 

Creativity, seeing something fresh, unique, and different inspires me to also be fresh, recreate and reinvent myself. It inspires me to avoid getting in a rut so I can better stand out and become a better version of myself.

The past is a form of inspiration, if you look at it in the right context. when I see the past, even the parts I don’t like, I use it as a source of inspiration.I try to look at the “good” I can take from the bad, and use the bad as a means of pushing me in the present to achieve even more. And to make sure those mistakes can never be repeated.

What do you love about using the Outfit platform?

I love working with an in-house team and building that long term relationship, gives both of us the opportunity to work closely together. 

What do you envision for the future of influencers and creators?

I’d love to see influencers and creators alike collaborating together and Incorporating more storytelling into a collaboration while staying authentic. 


Sophie Pagani

Digital marketing expert and Outfit contributor based in NYC. When she’s not reading up on the latest social trends, you’ll find her wandering around Chinatown or practicing some knitting.