By now you should have realized that TikTok has become one of the best platforms to use for influencer marketing. With over 1B monthly users spending an average of 52 mins on the app a day, this proves that there is a huge active audience on there waiting to be reached. The relatable content on the platform makes it the perfect place for influencers to create and share engaging content that motivates their followers to learn more about your brand and products.

Countless brands have already seen success with influencer marketing campaigns on TikTok. Beauty brands like Glossier have TikTok feeds full of IGC posts, many of which have hundreds of thousands of views. They are jumping on viral trends like beauty tutorials and ‘get ready with me’ videos and seeing a lot of success in doing so.

Tips for successful influencer marketing on TikTok

1. Make a plan

It is important to plan well from the outset. Think about your goals and objectives. Are you wanting to increase follower count and brand awareness or are you just focused on increasing sales? 

Once you know your budget it will make it easy to set numerical goals with the help of our free campaign planning tool. All you need to do is put in the amount of influencers you want to work with, your preferred follower count, and select what kind of post you want them to do (e.g. video with swipe up link) and our tool will instantly tell you the cost to you.

Finally, don’t forget to outline all the details of what the product is and what makes it so special, so that influencers have plenty to talk about.

2. Trust the talent

Usually the reason you want to work with an influencer is because you admire what they already do. With this in mind, it is important to trust that the influencer you are working with knows what they are doing and what their audience responds best to. Make sure to give the creator enough freedom to make it their own and allow yourself to be open to suggestions. 

3. Know your audience

When you are planning an influencer marketing campaign on TikTok, make sure you take time to look at what your audience is into and how they interact with the platform. Take note of any viral trends or challenges they are participating in, the type of influencers they follow, and any products they might like to post about.

If they are all obsessing over Julia Fox’s eye makeup, then why not create a challenge to try it for themselves using your products and collaborate with beauty influencers to get it started.

4. Have fun!

TikTok trends are here today and gone tomorrow, so you need to take risks and get involved in the latest trends in order to see success on this platform. Don’t be afraid to make jokes and do something a little different to the norm!

5. Use Outfit to find the best influencers for your brand

There are already over 3M influencers on TikTok if we are counting anyone with over 1K followers, therefore you will probably need some help finding the right influencers for your campaign. Our ‘Discovery’ tool allows you to search for influencers according to their follower count, interests, audience demographics, gender, engagement rate, and more. Using this free planning tool will save you hours scouring the internet for the right fit.

Don’t waste any more time wondering if you should get involved. Start your influencer marketing campaign on TikTok today by signing your brand up to Outfit. It’s free to join and we’ll guide you through the process to ensure you see the best results.

Photo of Maddy Budd

Maddy Budd

Social media marketing guru & Outfit contributor based in NYC. When she isn’t keeping up with the latest social media trends you’ll find her riding her bike around Greenpoint.