Category: Content Creation

Catarina is a fashion, beauty and lifestyle content creator. She’s worked with Outfit on a variety of campaigns, always producing beautiful and engaging content. Read through below about how she got started as a content creator and what inspires her work. 

Introduce yourself

My name is Catarina, I am a lifestyle creator based out of San Francisco, CA. I’ve been in this industry for over 7 years now. 

During the pandemic I started a small marketing boutique for dental and medical practices, I saw an opportunity where doctors and dentists can learn the value of content and influencers, so that’s grown into working with a network of practices in California.  

How did you get into content creation/influencer marketing?

I started with my travel blog Wheres Catarina using it as an outlet where I can share my experiences with others alike. Traveling from country to country, uploading my photos into instagram back then when it was just a photo platform. I started receiving emails from tourism boards and hotels interested in working together that turned into many years as a travel blogger and has now transitioned over into the beauty and fashion creative space. 

What inspires you in your work?

Dreams, I’m talking about the kind of dreams that people work towards in their life. Travel and careers and homes and creating things – seeing my community go after their dreams is inspiring.

That feeling of possibility not just for me but what I’m creating that makes something achievable, likely, or probable for my community. 

Creativity, seeing something fresh, unique, and different inspires me to also be fresh, recreate and reinvent myself. It inspires me to avoid getting in a rut so I can better stand out and become a better version of myself.

The past is a form of inspiration, if you look at it in the right context. when I see the past, even the parts I don’t like, I use it as a source of inspiration.I try to look at the “good” I can take from the bad, and use the bad as a means of pushing me in the present to achieve even more. And to make sure those mistakes can never be repeated.

What do you love about using the Outfit platform?

I love working with an in-house team and building that long term relationship, gives both of us the opportunity to work closely together. 

What do you envision for the future of influencers and creators?

I’d love to see influencers and creators alike collaborating together and Incorporating more storytelling into a collaboration while staying authentic. 

The multi-talented Venus Envy is a content creator for Outfit. Read through below as she shares her inspiration and what she envisions for the future of the influencer industry.

1. Tell us a bit about yourself and how you got started as a content creator

My name is Venus Envy and I’m a drag queen, makeup artist, and content creator! I first started posting my drag makeup on Instagram in 2017, and in 2019, I started posting comedy videos TikTok. I never expected to have the platform I do, but I’m so happy that people like my work, and I’m grateful for it every day! Creating branded content allows me to fund my passions and create content that I really enjoy!

2. What do you love about using the Outfit platform?

Outfit makes it easy to find work as a content creator. I’m able to review the brief and see payment information all on one page before I apply, so there’s no need for back-and-forth emails.

3. What inspires your work?

As a drag artist, I pull inspiration from fashion dolls, my favorite celebrities, and other drag entertainers who inspire me to do what I do.

4. What do you envision for the future of influencers and creators?

Career content creation is a relatively new industry, but it’s growing rapidly! I think as the field continues to grow, we’ll see more people turning their passion into a profession – It’s not just for celebrities!

Makeup artist and esthertitian Rikki Ferrar joined Outfit in August 2021 and has already worked on campaigns with a variety of beauty brands including OZ Naturals, PUPA Milano and QMS. Always creating beautiful, engaging content. We asked her a couple of questions about her work and the industry. 

Tell us a bit about yourself and how you got started as a creator:

I got started as a creator simply for my intense love for the beauty and wellness industry! I loved being able to share and connect with people all over the world on social media. Its been so fun to share my creativity passions in an unlimited concept. 

What do you love about using the Outfit platform?

I love that Outfit makes it easy to collaborate with brands and other creators. The platform does such a good job at organizing everything and removes the hassle. Also everyone I’ve worked with has been SO professional and friendly. 

What inspires you in your work?

Creating is almost therapy for me. It fuels me to share what I love to do. Working in the skincare and makeup industry I find that makeup application and skincare doesn’t come at ease for everyone. It inspires me to know that i’m helping people achieve their makeup and skincare goals.

What do you envision for the future of influencers and creators?

I envision ways to make the experience more intimate. Maybe something like categorized private chat groups and other outlets to let influencers and creators connect more with their audiences? There are so many topics that a creator gets questioned on. These platforms are growing at such a fast rate that I personally feel it’s impossible to connect with everyone in the way they’d like. I personally see messages and outreach on my social media asking to give one on one advice for specific makeup and skincare questions. I know the goal is to grow in audiences but I also think there is more room to grow in creating more intimate/smaller interactions for the followers and audiences who desire that.

 

Follow Rikki Feerrar on Instagram or sign up with Outfit to include her in your next campaign!