Solana Salado, otherwise known as The Dapper Dahlia, has worked with us on a handful of lifestyle brand campaigns. Read through below as she takes us through her inspiration, how she got started in the industry and what she predicts for the future of influencer marketing. 

Tell us a bit about yourself and how you got started as a creator:

By day, I’m an editor and content creator for an entertainment and food website. In 2018, I created The Dapper Dahlia blog and social media platforms to connect with others in the vintage community and to serve as my creative outlet. I create tutorials of vintage-inspired hair and makeup looks and share vintage styling tips and inspiration. The 1940s is my favorite decade for fashion, beauty and film, so my content is a mix of Old Hollywood glamor and classy everyday looks. I like mixing modern and vintage, as well as thrifted pieces with splurges, to show that vintage style is for everyone.

What do you love about using the Outfit platform?

I love working for Outfit because there’s a variety of campaign opportunities, from attending events to making social media posts, with brands I know my audience will connect with. I have had nothing but wonderful experiences working with professional, reliable and fun brands on Outfit on campaigns that fit my platform. I also love how simple it is to track your earnings.

What inspires you in your work?

I find inspiration in many places: in vintage magazines and cookbooks and classic films, even in songs I listen to on Spotify or on my record player. I’m also inspired by the many talented style and beauty content creators I follow, from the vintage community and beyond.

What do you envision for the future of influencers and creators?

I envision even more well-established brands, as well as new ones, realizing the unique talent and value that content creators offer and inviting us to be part of campaigns more frequently. I envision more platforms that connect influencers with each other, where we can be transparent about life and work as influencers.

Follow The Dapper Dahlia on Instagram or add her to your next marketing campaign with Outfit.

ABOUT THE AUTHOR

Sophie Pagani

Digital marketing expert and Outfit contributor based in NYC. When she’s not reading up on the latest social trends, you’ll find her wandering around Chinatown or practicing some knitting.

The multi-talented Venus Envy is a content creator for Outfit. Read through below as she shares her inspiration and what she envisions for the future of the influencer industry.

1. Tell us a bit about yourself and how you got started as a content creator

My name is Venus Envy and I’m a drag queen, makeup artist, and content creator! I first started posting my drag makeup on Instagram in 2017, and in 2019, I started posting comedy videos TikTok. I never expected to have the platform I do, but I’m so happy that people like my work, and I’m grateful for it every day! Creating branded content allows me to fund my passions and create content that I really enjoy!

2. What do you love about using the Outfit platform?

Outfit makes it easy to find work as a content creator. I’m able to review the brief and see payment information all on one page before I apply, so there’s no need for back-and-forth emails.

3. What inspires your work?

As a drag artist, I pull inspiration from fashion dolls, my favorite celebrities, and other drag entertainers who inspire me to do what I do.

4. What do you envision for the future of influencers and creators?

Career content creation is a relatively new industry, but it’s growing rapidly! I think as the field continues to grow, we’ll see more people turning their passion into a profession – It’s not just for celebrities!

ABOUT THE AUTHOR

Sophie Pagani

Digital marketing expert and Outfit contributor based in NYC. When she’s not reading up on the latest social trends, you’ll find her wandering around Chinatown or practicing some knitting.

Makeup artist and esthertitian Rikki Ferrar joined Outfit in August 2021 and has already worked on campaigns with a variety of beauty brands including OZ Naturals, PUPA Milano and QMS. Always creating beautiful, engaging content. We asked her a couple of questions about her work and the industry. 

Tell us a bit about yourself and how you got started as a creator:

I got started as a creator simply for my intense love for the beauty and wellness industry! I loved being able to share and connect with people all over the world on social media. Its been so fun to share my creativity passions in an unlimited concept. 

What do you love about using the Outfit platform?

I love that Outfit makes it easy to collaborate with brands and other creators. The platform does such a good job at organizing everything and removes the hassle. Also everyone I’ve worked with has been SO professional and friendly. 

What inspires you in your work?

Creating is almost therapy for me. It fuels me to share what I love to do. Working in the skincare and makeup industry I find that makeup application and skincare doesn’t come at ease for everyone. It inspires me to know that i’m helping people achieve their makeup and skincare goals.

What do you envision for the future of influencers and creators?

I envision ways to make the experience more intimate. Maybe something like categorized private chat groups and other outlets to let influencers and creators connect more with their audiences? There are so many topics that a creator gets questioned on. These platforms are growing at such a fast rate that I personally feel it’s impossible to connect with everyone in the way they’d like. I personally see messages and outreach on my social media asking to give one on one advice for specific makeup and skincare questions. I know the goal is to grow in audiences but I also think there is more room to grow in creating more intimate/smaller interactions for the followers and audiences who desire that.

 

Follow Rikki Feerrar on Instagram or sign up with Outfit to include her in your next campaign! 

ABOUT THE AUTHOR

Sophie Pagani

Digital marketing expert and Outfit contributor based in NYC. When she’s not reading up on the latest social trends, you’ll find her wandering around Chinatown or practicing some knitting.